Category: Email Marketing

Email marketing is a vital component of any digital marketing strategy. This category focuses on techniques and tools employed to communicate with prospective and current customers through emails. With the increasing dominance of social media, it is viable to overlook email marketing. But, with the correct strategy, email campaigns can offer higher ROI than other digital advertising channels. This includes building a database of subscribers, designing attention-grabbing emails, and implementing target messaging to inspire engagement and drive sales. Here, you’ll learn about reputable email marketing platforms, tracking performance metrics, A/B testing tactics, and more to make your email marketing campaigns more effective and efficient.