What is BTL Marketing? BTL Marketing (Below-the-Line Marketing) is a targeted marketing approach that focuses on direct engagement with potential customers. Unlike traditional Above-the-Line (ATL) advertising, which includes mass media like TV and radio, BTL marketing is personalized, cost-effective, and highly measurable. Brands use this strategy to build customer relationships, drive sales, and create memorable … Continue reading BTL Marketing: 7 Proven Strategies to Skyrocket Your Brand’s Growth